HubSpot Marketing Hub Pricing: Contact Tiers, Features & Real Costs
Marketing Hub is HubSpot's most popular product and its most complex pricing model. Your cost depends on three factors: tier, number of marketing contacts, and seats. Here's exactly what each configuration costs.
- Per-seat pricing (annual)
- 1,000 marketing contacts
- No onboarding fee
- 1 seat included
- 2,000 marketing contacts
- $3,000 onboarding fee
- 1 seat included
- 10,000 marketing contacts
- $7,000 onboarding fee
Marketing Contact Tier Pricing
Your Marketing Hub bill scales with your marketing contact count. “Marketing contacts” are people you actively email or target with ads. Contacts stored in the CRM but not marketed to are free. This table shows the estimated monthly cost at each contact tier.
| Marketing Contacts | Starter | Professional | Enterprise |
|---|---|---|---|
| 1,000 | $15 | $800 | — |
| 2,000 | $30 | $800 | — |
| 5,000 | $100 | $940 | — |
| 10,000 | $180 | $1,090 | $3,600 |
| 15,000 | $260 | $1,190 | $3,600 |
| 25,000 | — | $1,440 | $3,700 |
| 50,000 | — | $1,940 | $3,900 |
| 100,000 | — | $2,940 | $4,400 |
| 250,000 | — | Contact sales | $5,400 |
Prices are approximate and based on annual billing. Monthly billing adds approximately 20%. Contact HubSpot for exact quotes above 100K contacts. Last verified April 2026.
Feature Comparison by Tier
The gap between Starter and Professional is enormous. Starter gives you basic email marketing and landing pages. Professional unlocks everything most marketing teams actually need: automation, A/B testing, SEO, social, and reporting. Enterprise adds advanced analytics and customisation for large teams.
| Feature | Starter | Professional | Enterprise |
|---|---|---|---|
| Email marketing | ✓ | ✓ | ✓ |
| Landing pages | ✓ | ✓ | ✓ |
| Forms & pop-ups | ✓ | ✓ | ✓ |
| Ad management | ✓ | ✓ | ✓ |
| HubSpot branding removed | ✓ | ✓ | ✓ |
| Marketing automation | — | ✓ | ✓ |
| A/B testing (email + pages) | — | ✓ | ✓ |
| SEO recommendations | — | ✓ | ✓ |
| Social media scheduling | — | ✓ | ✓ |
| Custom reporting | — | ✓ | ✓ |
| Campaign management | — | ✓ | ✓ |
| Blog | — | ✓ | ✓ |
| Teams & permissions | — | ✓ | ✓ |
| Multi-touch revenue attribution | — | — | ✓ |
| Predictive lead scoring | — | — | ✓ |
| Custom events | — | — | ✓ |
| Adaptive testing | — | — | ✓ |
| Custom objects | — | — | ✓ |
Real-World Cost Scenarios
Base pricing tells one story. Here's what Marketing Hub actually costs for three common team configurations, including onboarding, additional seats, and contact overages.
2K contacts, 2 users
- Marketing Hub Starter (2 seats)$30/mo
- Additional seatsIncluded
- Onboarding$0
25K contacts, 5 users
- Marketing Hub Professional$1,350/mo
- Additional seats (4 extra)$180/mo
- Onboarding (one-time)$3,000
100K contacts, 10 users
- Marketing Hub Enterprise$4,400/mo
- Additional seats (9 extra)$675/mo
- Onboarding (one-time)$7,000
When to Upgrade from Starter to Professional
Stay on Starter If...
- You only need basic email newsletters and landing pages
- Your team has fewer than 3 people in marketing
- You have fewer than 2,000 marketing contacts
- You do not need marketing automation workflows
- Simple reporting from HubSpot's default dashboards is sufficient
- Your budget is under $500/month for marketing tools
Upgrade to Professional If...
- You need marketing automation to nurture leads through email sequences
- You want A/B testing on emails and landing pages to optimise conversion
- You need custom reports beyond HubSpot's default dashboards
- You want SEO tools, blog hosting, and social media scheduling built in
- You have 3+ marketers who need campaign management features
- Your contact list is growing past 5,000 and you need segmentation
The break-even calculation: if marketing automation saves your team 10 hours per week at $50/hour equivalent, that's $2,000/month in productivity gained vs the $785/month price increase from Starter to Professional. For most growing teams, the upgrade pays for itself within 60 days. Read our full Starter vs Professional comparison for more detail.
Marketing Hub Alternatives
If you only need email marketing and basic automation, these dedicated tools are significantly cheaper than Marketing Hub Professional.
ActiveCampaign
$29-$259/mo
Best for email automation. Includes CRM, automation workflows, and segmentation at a fraction of HubSpot's cost. Ideal for teams that need marketing automation but not the full HubSpot platform.
Mailchimp
$13-$350/mo
Best for email newsletters. Strong template library and deliverability. Limited automation compared to ActiveCampaign. Good for teams that primarily send newsletters rather than automated sequences. See mailchimppricing.com for details.
Brevo (Sendinblue)
$25-$65/mo
Best budget option. Email, SMS, and basic automation. Free tier includes 300 emails/day. Great for small businesses that need multi-channel marketing on a tight budget without CRM complexity.
See our full HubSpot alternatives comparison for more options across all hub categories.