HubSpot Content Hub Pricing (Formerly CMS Hub): Plans & Features
Content Hub is HubSpot's website and content management platform, rebranded from CMS Hub in 2024 with added AI content generation tools. For most businesses, the key question is whether Content Hub Professional at $500/month justifies the cost versus a WordPress setup at $50-$200/month.
Annual billing. Basic blog, landing pages, drag-and-drop editor. No AI tools.
AI content generation, SEO tools, smart content, A/B testing, video & podcast hosting.
Multi-domain, memberships, serverless functions, custom objects, activity logging.
CMS Hub to Content Hub: What Changed
HubSpot rebranded CMS Hub to Content Hub in early 2024. Here's what's different and what stayed the same.
What's New
- AI content generation — Write blog posts, social copy, and landing page content using Breeze AI directly within the editor. Available at Professional tier and above.
- Content remixing — Transform a blog post into social media posts, email content, and video scripts automatically. Saves hours of manual repurposing for multi-channel marketing teams.
- Podcast hosting — Host and distribute podcasts directly from HubSpot. Includes RSS feed management and basic analytics.
- Enhanced video management — Improved video hosting with in-video CTAs and viewing analytics integrated into contact records.
- Free tier removed — Previously, CMS Hub had a free tier with limited pages. Content Hub now starts at Starter ($15/seat/month, annual billing).
What Stayed the Same
- Core CMS features — Blog, landing pages, website builder, drag-and-drop editor, and responsive themes are unchanged. The underlying platform is the same.
- Pricing structure — Three paid tiers (Starter, Professional, Enterprise) with similar price points to CMS Hub. No significant price increases with the rebrand.
- SEO tools — On-page SEO recommendations, topic clusters, and canonical URL management remain at Professional tier.
- Smart content — Personalised content based on CRM data, list membership, and device type. Still Professional tier and above.
- Developer tools — HubL templates, serverless functions, and GitHub integration remain available for custom development work.
Content Hub Feature Comparison
| Feature | Starter | Professional | Enterprise |
|---|---|---|---|
| Blog | ✓ | ✓ | ✓ |
| Landing pages | ✓ | ✓ | ✓ |
| Website pages | Limited | ✓ | ✓ |
| Drag-and-drop editor | ✓ | ✓ | ✓ |
| Responsive design | ✓ | ✓ | ✓ |
| SSL certificate | ✓ | ✓ | ✓ |
| Custom domain | ✓ | ✓ | Multi-domain |
| AI content generation | — | ✓ | ✓ |
| Content remixing (AI) | — | ✓ | ✓ |
| SEO recommendations | — | ✓ | ✓ |
| A/B testing | — | ✓ | ✓ |
| Smart content | — | ✓ | ✓ |
| Video hosting | — | ✓ | ✓ |
| Podcast hosting | — | ✓ | ✓ |
| Custom reporting | — | ✓ | ✓ |
| Memberships | — | — | ✓ |
| Custom objects | — | — | ✓ |
| Serverless functions | — | — | ✓ |
| Code alerts | — | — | ✓ |
| Activity logging | — | — | ✓ |
Content Hub vs WordPress: Total Cost Comparison
The most common question about Content Hub: is it worth the price premium over WordPress? Here's an honest comparison.
| Cost Component | Content Hub Professional | WordPress (Equivalent) |
|---|---|---|
| Base platform | $500/mo ($6,000/yr) | $0 (open source) |
| Hosting | Included | $30-$100/mo |
| Premium theme | Included | $50-$200 one-time |
| SEO plugin (Yoast/RankMath) | Included | $0-$99/yr |
| Security & updates | Managed by HubSpot | $0-$300/yr (or your time) |
| AI content tools | Included (Breeze AI) | $20-$100/mo (separate tools) |
| Estimated annual total | $6,000/yr | $600-$2,400/yr |
Choose Content Hub If...
- Your marketing team already uses HubSpot CRM extensively and you want unified data
- You need smart content personalisation based on CRM data and lifecycle stages
- You want AI content tools integrated directly into your CMS workflow
- You prefer a managed platform with no security updates or plugin conflicts to manage
- Your team is non-technical and needs a user-friendly editor without developer support
Choose WordPress If...
- Budget is a primary concern and you want to minimise monthly costs significantly
- You need maximum design flexibility and access to thousands of themes and plugins
- Your team includes developers who can handle customisation and ongoing maintenance
- You have a large content library that would be expensive to migrate to HubSpot later
- You only need a website and are not using HubSpot for CRM or marketing automation
Other CMS Alternatives
Webflow
$14-$39/mo
Visual web builder with powerful design flexibility. Excellent for marketing sites that need custom designs without coding. CMS plan at $23/month includes hosting and custom domain. Better design control than HubSpot at a fraction of the cost, but no CRM integration.
Squarespace
$16-$49/mo
All-in-one website builder with beautiful templates. Easiest to use for non-technical teams. Business plan at $33/month includes e-commerce. Best for small businesses that need a professional website quickly without any technical expertise required.
Ghost
$9-$199/mo
Open-source publishing platform focused on content creators. Built-in newsletter and membership features. Self-hosted option is free. Managed hosting starts at $9/month. Best for content-first businesses and publishers who prioritise writing experience.
Who Actually Needs Content Hub?
Content Hub is genuinely valuable for a specific type of team, but most businesses do not need it. Here is an honest assessment of when it makes sense and when you should look elsewhere for your content management needs.
Good Fit
B2B marketing teams already deep in HubSpot who want their website tightly integrated with their CRM. Content Hub shines when you use smart content to personalise pages based on contact lifecycle stage, show different CTAs to leads vs customers, and track content engagement directly in contact records. If your marketing team lives in HubSpot daily and manages the website, Content Hub Professional at $500/month eliminates the WordPress-HubSpot integration hassle.
Not a Good Fit
Teams that already have a working WordPress or Webflow site, businesses that do not use HubSpot CRM, and companies that primarily need e-commerce (use Shopify instead — see shopifypricing.com). Also not ideal for developer-heavy teams who want full code control since HubSpot's templating language (HubL) has a learning curve and limited flexibility compared to React or plain HTML.